One of the easiest ways to begin doing this is by paying attention to where your produce comes from. This is important for a couple of reasons. Not only will it impact the health of the environment by supporting operations that expend less energy, it also impacts your own health. If an item is grown locally or close to home, chances are you are buying that item at its peak of freshness. This means you also get it when it is at its peak in terms of nutritious value. Items that are shipped from thousands of miles away are more likely to be picked too early. And, oftentimes, undergo chemical processes that make the item appear "ripe", fresh and in their prime. But, this unfortunately is oftentimes an illusion, and in fact, much of the produce we buy is not really in season. Sure, that kumquat might be in season in Brazil at the time but is it in season where you live or close to where you live?
Personally, I like shopping at Central Market for produce. They make this information very readily available by placing the location of where the item came from on the item's sign. Right under "BANANAS", the sign may say "Mexico" for example. Or under 'TOMATOES", it may say "Texas". It makes it quite simple to buy items that I know were grown closer to home, thus minimizing environmental impacts and optimizing nutritional intake.
You may also be interested in checking out your local farmers market. I recently took a trip to my local farmers market for the first time and was very pleasantly surprised by the produce. It was a bit more expensive than Central Market, but I will say that the produce was certainly at its peak. The oranges were juicy and the peaches nice and ripe. There was no need for them to sit on the windowsill for a couple of days like they often need when buying from the regular grocery. The produce at the farmers market was picked and delivered at the optimal time by local farmers.If environmental impacts and nutritional value aren't of great interest to you, think about the added monetary cost of buying products that were shipped from thousands of miles away. There are a lot of operational costs that go into getting that kumquat from Brazil to you. Who pays for that? You do! Lately, as I've been paying more attention to where my produce is coming from, I've noticed that locally grown items and items grown in the USA often tend to be less expensive than the items coming from far-off lands.
The point is that you can take a very simple step to getting the most bang for your buck just by paying attention to where your food is coming from. In buying produce that is grown close to home, you can affect the well-being of our planet, your health and your wallet. It also keeps things interesting. Buying produce that is in season will bring about greater variety to your life and diet throughout the year.
Most importantly, remember to have fun with it when you shop! Try new things, make a Saturday out of going to the farmers market and feel good about supporting farmers in your area.


